Mobile Advertising Book - Supercharge Your Brand In The Exploding Wireless Market

My Top 3

Mobile advertising is the stuff of which great cocktail party conversations are made. Some research houses are telling us to expect a $12 billion market by 2011. There’s plenty of buzz surrounding mobile advertising. The next step is transforming that buzz into real business.

Mobile Advertising—Supercharge Your Brand in the Exploding Wireless Market is about assessing the market opportunity and understanding its challenges and issues so as to make money and create long- term value with mobile advertising.

Chetan, Joe, and Victor will be discussing the intricacies of the mobile advertising industry and discuss the following topics:

• Development and history of mobile advertising

• Effects of the Internet and consumer control

• Metrics and measurements for advertising success

• Complexities, structural deficiencies, and barriers

• Business models for successful implementation

• Case studies covering current practice around the world

• Technology problems and practical solutions

• The consumer experience and the future of mobile advertising

Chetan Sharma is President of Chetan Sharma Consulting and a leading strategist and advisor to influential technology and media brands worldwide.

Joe Herzog is Senior Director of Local Search Products at Infospace, Inc., a leading mobile search, media, and technology company.

Victor Melfi is Chief Strategy Officer at Voicebox Technologies and an expert in technology strategy, direct marketing, and advertising.

March 19th 2008

5:30-6:15
Registration, Networking, Food

6:15-7:15
Book Presentation and Q&A (Chetan, Joe, Victor)

7:15-8:15
Panel Discussion (Brian, Omar, Ujjal)

8:15-9:00
Networking and more Q&A

Where (Parking free on campus after 4:00pm)

Oak West Hall,
Tresidder Memorial Students Union,
459 Lagunita Drive

Stanford University
Stanford CA - 94305